International Conference on Local Wisdom - 2019, International Conference on Local Wisdom - 2019

The Social Construction of Entrepreneurship in the Minangkabau Millennials

 damsar damsar

 Abstract


The internet has changed many aspects of human life. The internet has also affected the economic life of the community, including influencing entrepreneurial construction in society. In this regard, it is interesting to find answers to how the process of social construction of entrepreneurship occurs in the generation exposed or affected by the internet, namely the millennial generation. To get answers to these questions, a study was conducted with a qualitative approach. Data was obtained through in-depth interviews with 20 people from the millennial generation involved in a business based on social media. In addition, observations were also made of the business activities of the millennial generation on social media. Data analysis was performed using the Miles and Huberman models. The results of the study show that entrepreneurship from the milleneal generation is socially constructed dialectically between social media, family and peer groups.

Keywords


entrepreneurship, social construction, millennial generation, Minangkabau